The world of online shopping is growing extremely quickly. As a consequence, the importance of targeting is also really important and, therefore, companies are making great use of the enormous availability of data. The implementation of cookies on almost every website...
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florinelongford
The rise of the on-demand grocery delivery industry
Forgot to buy that one ingredient for dinner? Normally you would have to choose to go for a quick run to the grocery store to get that ingredient or you just make dinner without it. However, in the last few years, and in the last few months in the Netherlands, a new...
Zeno’s paradox
It’s a calm and sunny day as Achilles is walking through the city when he comes across a tortoise that approaches him. “Hi Achilles, I have a rather interesting question for you.”, says the tortoise. “Would you like to have a sprint race against me? I will get a head...
The power of subliminal messages
Did you ever go for a quick stop at the grocery store to buy some essential products that you needed to have and then came back home with way more food and drinks than you were planning to do so? Like most of us, you probably have done so. You didn’t need that bottle...
The World of Sports Betting
It’s Saturday evening and you’re watching a football game with a couple of friends. Unfortunately, the game is between mediocre teams, so you don’t expect to see a great match. However, one of your friends has an idea to spice it all a bit up and to make the game more...
Why does time seem to speed up when we get older?
With a deep sigh you blow out the candles on the cake. Today is your birthday and the whole family is congratulating you. You should be happy, but something is troubling you. Last year seems to have passed so quickly, even quicker than the year before. When you were...
Why do snow crystals have six sides?
It’s cold outside and the last couple of days it has been snowing heavily. Some people hate the snow and others love it, but I think we can all agree that a thick layer of snow gives some extra brightness to the world, especially in these dark winter months. This...
Measuring the speed of light
299,792,458 metres per second. That is the speed of light as we concluded ourselves. Even the definition of a metre is based on this. One metre namely is equal to the distance light travels in 1/ 299,792,458 of a second. Even though this sounds like a joke, as it is...
The Birthday Problem
At the World Cup in Brazil in 2014, in 16 out of the 32 teams two players shared the same birthday. Considering each of these selections consisted of 23 players and there are 365 days in a year (excluding February 29), it seems like an enormous coincidence that this...
What is true randomness?
The shuffle function on Spotify is an easy way to listen to music without having to pick some numbers. However, once in a while we all seem to recognize patterns in the numbers that we listen to. The shuffle function does not seem to be so random at all, so are these...