Region-Beta Paradox: Why sometimes we are better off when we are worse off.

June 15, 2023

Share this article:

[supsystic-social-sharing id='1']

Written by


In life, we often find ourselves caught in a peculiar paradox. We settle for situations that are less than ideal, believing that they could be worse or that they aren’t so bad after all. Oftentimes, we find ourselves in circumstances that are not sufficiently bad enough to inspire change, yet not good enough to make us truly content. But why do we tend to wait until things reach a breaking point before we take action? Renowned psychologist Daniel Gilbert labelled this phenomenon the “Beta-Region Paradox”, where finding ourselves in a worse situation can actually be preferable to remaining stuck in a state of complacency. In this article, we will explore the Beta-Region Paradox and uncover ways to help you identify these types of situations in your day-to-day life and how to act upon them.

The Comfortable Complacency

Let us consider a few scenarios that exemplify the Beta-Region Paradox:

  • You have a sprained ankle. It’s not too severe; you can still walk, but it’s far from great. 
  • You are living in a slightly expensive apartment, plagued by mould on the ceiling, but it is close to work, and you have an amicable landlord. 
  • You are in a relationship where both parties settle for a less-than-optimal situation, thinking it could be worse.
  • You tolerate a job that does not make you happy at all, but the pay isn’t too bad.

These situations aren’t outright terrible, but they aren’t ideal either. Interestingly, if these situations were more extreme, they would likely prompt immediate change, leading to an even better outcome. Consider what would happen if your ankle prevented you from walking altogether. Imagine having an unfriendly landlord and significantly higher rent. Reflect on a relationship filled with daily fights and arguments. Picture a job that pays less than what you need to cover your monthly expenses. It would be an obvious choice to make sure to get out of that situation as quickly as possible.

By contemplating these hypothetical scenarios, we can see how the Beta-Region Paradox operates. It is the realization that more extreme circumstances could inspire action and propel us towards better situations than the ones we currently find ourselves in.

The Crux of the Paradox

So, why is it that we wait until a situation becomes worse before we take action? Renowned psychologist Daniel Gilbert’s hypothesis [1] suggests that intense distress is more likely to activate psychological processes that reduce that distress. However, when faced with less intense distress, we often fail to reach the critical threshold required to trigger these defence mechanisms. As a result, we endure situations that are “not so bad” for longer periods of time.

Paradoxically, if a goal is too easy, we won’t push ourselves to achieve it. We need a level of discomfort and challenge to motivate us to stretch beyond our limits. It’s in this realm of possibility, where things are a bit uncomfortable, that we find the drive to excel.

Within the Beta-Region lies the chasm of complacency. When a situation is not terrible but falls short of being truly satisfying, we often find ourselves becoming comfortable and “numb” where we settle for “good enough”. As American author, Zig Ziglar once said, “The enemy of great is not bad, the enemy of great is good.”

Taking Action

Life is too short to settle for situations that are merely tolerable. Accepting “not that bad” or “it could be worse” circumstances deprives us of the opportunity to live more fulfilled lives. Taking action is never easy, but it is an important step towards breaking free from the Beta-Region. It requires courage, determination, and a willingness to embrace discomfort for the sake of long-term success and well-being.

To break free from the Beta-Region, we must recognize situations in our lives that currently lie in this zone and set goals that challenge and stretch us accordingly. Stepping outside our comfort zones and embracing discomfort becomes essential. By doing so, we create opportunities that may seem worse at first but result in a better future. As Norman Vincent Peale wisely said: “Shoot for the Moon. Even if you miss, you’ll land among the stars”.


The Beta-Region Paradox highlights the curious tendency to settle for less when we could strive for more. By setting challenging goals and taking action, we create opportunities for personal development and achievement. So, let us break free from the chasm of complacency and embrace the discomfort that propels us toward a happier life.

[1] Gilbert, D. T., Lieberman, M. D., Morewedge, C. K., & Wilson, T. D. (2004). The Peculiar Longevity of Things Not So Bad. Psychological Science, 15(1), 14–19.

Read more

The 100 Prisoner Problem

The 100 Prisoner Problem

Imagine if tomorrow you were abducted, and before you knew it, you were trapped in a room with 99 other people who seemed to know nothing more about what was happening than you. You notice that everyone is wearing an orange jumpsuit, which is uniquely numbered. You...

Introduction Weekend Impression

Every year VESTING organizes an introduction weekend for the freshmen, including myself. The general theme of this weekend is getting to know your new fellow students. It is also a perfect opportunity to get a glimpse of the new world as a student. This was done by a...

The importance of statistics in sport

The importance of statistics in sport

“In terms of merit, sports have mathematical statistics. That is how you know who the best player is”. (Norm MacDonald) Until thirty/forty years ago people would most likely not believe in this statement, but the situation has changed since the end of the 90s when...